The Importance of Testing Links

I recently launched this site, and I’ve already found a troubling link. This might seem minor, but if you’re an organization with a public facing website or social channels, you need to consistently present your information in a way that works if someone’s going to take the trouble to follow your links. A no-brainer, I know!

This just goes to show you that you need to make testing a regular part of your online strategy if you run digital for a campaign, organization, public service agency or official. People notice these things after all. And sloppy presentation means folks won’t take you seriously.

/this morning’s Ted Talk.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Create a website or blog at

Up ↑

%d bloggers like this: